Fact Sheet

Quick facts about Kuder.

Corporate profile

Over 150 million people worldwide rely on Kuder for evidence-based assessment, education planning, and career guidance tools and resources. With affordable solutions for pre-K through retirement, our customizable products and services reflect a commitment to encouraging lifelong learning, development, and achievement.

Through our collaborative relationship with the International Centre for Career Development and Public Policy (ICCDPP), Kuder is invested in improving, advancing, and advocating for career development public policies, systems, and practices on a global scale.

Mission

To raise student aspirations and to provide career options to students and adults through self-assessment and education.

Goals

  • Guide students and parents through successful eighth-grade and post-high school transitions.
  • Increase retention and graduation rates.
  • Provide career planning, guidance, and development resources to last a lifetime.

Key Accomplishments

  • Our solutions reach over 150 million users worldwide.
  • We welcome 250,000 new users each month.
  • Over 12,000 sites utilize a Kuder system.
  • We’ve developed over 120 custom web portals.

Leadership

Phil HarringtonPresident
Bethney AhrendsenDivision Vice President, Marketing & Communications
Erin MilroyDivision Vice President, Development & Business Solutions
David RawsonCFO/Division Vice President, Finance & Administration
Scott VandeverDivision Vice President, Sales & Support

History

For over 75 years, the name Kuder has been synonymous with reliable, evidence-based career guidance solutions for people of all ages, and for populations around the world. Visit our History & Legacy and Research Faculty pages and view our history timeline.

About our name

Kuder is the surname of Dr. Frederic Kuder (1904-2000), a pioneer in vocational guidance. His Kuder Preference Record, which dates back to 1938, was taken by more than one million people worldwide, and was one of the most-used career guidance instruments in schools and colleges from the 1950s to the millennium.

In 1999, at the age of 95, Dr. Kuder approved the transfer of his interest inventories from McGraw-Hill to National Career Assessment Services, Inc. (NCASI). NCASI soon became renowned for its exclusive line of career assessments bearing the name Kuder, and customers fondly referred to the organization as “The Kuder People.” The company officially took the name Kuder, Inc. in honor of Dr. Kuder’s memory in 2007.

Research

Kuder’s world-renowned research faculty conducts and oversees ongoing and relevant research to ensure the reliability and effectiveness of our products for today’s students and adults. The research faculty’s central focus is to engage in research projects investigating the impact Kuder has on the educational and career achievement of students and adults.

View our Research Studies & White Papers.

Headquarters

302 Visions Parkway
Adel, Iowa  50003

Kuder is a virtual company with a team around the world serving individuals and organizations from the Midwest to the Middle East.
Our headquarters are home to the first ICCDPP office in the United States.

Media

Telephone: 800.314.8972
communications@kuder.com