History & Legacy

Standing the test of time.

For 75 years, the name Kuder has been synonymous with reliable, evidence-based career guidance solutions for people of all ages, and for populations throughout the world. From our humble beginnings in publishing hand-scored, pin-punched interests assessments to powering today’s cutting-edge online career planning systems, Kuder continues to provide the best resources and tools to support effective career and education planning for students and adults.

Our endurance stems from our unwavering commitment to research and our unique, customer-centered philosophy that combines a practical line of products and services with highly personalized customer support. Over the years, this approach has enabled Kuder to stay at the forefront of the career guidance industry while remaining relevant to students, adult job seekers and career guidance professionals worldwide.

To learn more about the history of Kuder, view our history timeline.