How To Ensure
With so much advice out there for writing resumes, how do you write one that will actually land you an interview? The most common tips are worth repeating proofread, make your name and contact information easily visible, leave out negative information, and use action phrases. But even with all of that, you still might not get an interview.

The biggest mistake I see people make in resume writing is creating one that reads like a history report. I suggest taking that resume and writing a dynamic skills-based document that is customized according to the job ad. Here's how:

  1. Add a Skills section.
    If you have a lot of work experience but are looking for a different type of job than your experience entails, highlight your applicable skills. Click here to see an example of a Skills section.
  2. Prioritize your resume to fit the job you're seeking.
    If your education is the highlight of your resume, put it first. If your experience is superlative, then showcase it. Don't set up your resume to look like every other. Strategically prioritize areas of your resume to make it applicable to the job you're seeking.
  3. Incorporate keywords and phrases used in the job ad.
    Human resources, companies, and managers spend a lot of time designing job ads to fit job descriptions. In fact, many companies search resumes by keywords and phrases because they receive so many. Use the language in the ad to match your skills and experience.

    Sample job ad:job ad

    “The Operations Supervisor is responsible for overseeing and coordinating warehouse activities such as shipping and receiving, maintaining an open dialogue with customers, storing, monitoring inventory levels, ordering, supervising employees and reporting any issues to management.”

    Keywords and phrases:
    Overseeing and coordinating
    Shipping and receiving (experience)
    Open dialogue with customers
    Maintaining inventory
    Reporting issues

    Customization examples:

  • Monitored inventory levels and orders using a computerized database.
  • Proficient in shipping and receiving methodologies.
  • Experienced in operations and employee supervision including performance reviews and reporting appropriate issues to management.
  • Maintained open dialogue and communication with a diverse population of customers.

Implementing these three simple tips can increase the hiring manager's level off interest in your skills and talents, and land you more face-to-face interviews. Showing off your experiences, education, and skills in an effective way can lead to you finding the job of your dreams.

This article first appeared in the Kuder Blog April 29, 2014. 

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