Kuder has announced the following new vision and mission statements:

Vision: To help people discover and achieve what they want to be.

Mission: To be the global authority in career guidance and education by providing evidence-based and proven tools to navigate life's journey. Our resources help to raise aspirations to last a lifetime.

“Our new vision and mission statements articulate the company's expanding leadership role on a global scale,” said Kuder President and Chief Executive Officer Phil Harrington. “Our goal in crafting these statements was to be as inclusive as possible to the audiences and stakeholders we serve, and to more fully express the ways in which we support the attainment of self-awareness, which is the first step in determining a course of action in one's lifelong career planning.”

“The late Dr. Frederic Kuder was passionate about assisting students and adults find satisfying careers,” said Kuder Chief Strategy Officer Erin Milroy. “We are proud and humbled to be the stewards of his legacy, which is why our new vision and mission statements draw on our rich past as much they look to the future.”

These statements were formulated during a series of strategic planning sessions in which the Kuder leadership team evaluated the company's purpose, guiding principles, and priorities. The team endeavored for the statements' messaging to reflect Kuder's unique role as both pioneer and innovator in developing solutions that combine career theory with practical, technology-based tools and resources.

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