Users that select college majors based on Kuder assessment results have higher GPAs.
Kuder is a career guidance solutions provider. We’re proud to offer comprehensive tools and resources for career planners at all life stages while supporting collaboration between education, business, and community stakeholders to drive economic success. Our customizable products and services reflect a commitment to encouraging lifelong learning, development, and achievement.
We’re often asked about the origins of our company name.
Kuder is the surname of Dr. Frederic Kuder (1904-2000), a pioneer in vocational guidance. His Kuder Preference Record, which dates back to 1938, was completed by more than one million people worldwide, and was one of the most-used career guidance instruments in schools and colleges from the 1950s to the millennium.
In 1999, at the age of 95, Dr. Kuder approved the transfer of his interest inventories from McGraw-Hill to National Career Assessment Services, Inc. Our clients soon began referring to us as “The Kuder People," and we officially changed our name to Kuder, Inc. in 2007.
A common thread unites us: the desire to help students and adults plan for and achieve lifelong career success. This shared passion drives us every day.
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Stories from our clients reveal the ways in which Kuder helps students, adults, and communities discover new directions, create rewarding plans, and gain hope for the future.
Since 1938, the name Kuder has been synonymous with reliable, evidence-based career guidance solutions for people of all ages, and for populations throughout the world.
At Kuder, we enjoy a collegial atmosphere, an outstanding benefits package, and so much more. We want our employees to not just find a job, but build a career.
Receiving recognition for our work reaffirms our commitment to helping people discover and achieve what they want to be.
Kuder's products and services have been featured in prominent career development and career counseling textbooks for decades.
“As an organization, our job is to help you find out what your pathway in life is … to help you find the right education plan, get you tuned into the right college or university, and ultimately into the right career path.”
Chairman & CEO